This blog post consists of modified excerpts from our complimentary whitepaper: The Novice’s Overview of Pay Per Click Advertising Get the full guide for more information on how to execute a successful PPC advocate your company.
HOW SHOULD YOU USE IT? This guide is divided into parts that show the various aspects of setting up a Pay Per Click project on Google’s adwords platform (we describe why we focus on adwords in part 1). If you are creating Pay Per Click campaigns for the very first time, you will SEM wish to check out each section carefully prior to moving on to the next. If you are currently using adwords or the Bing network or Yahoo’s new Gemini” platform, then you can dip into the guide at those areas where you feel your projects need the most help.
Day parting is another great choice that allows you to customize your advertisements to the requirements of your business objectives. If you’re attempting to secure the interest of last-minute shoppers, day parting gives you the power making sure that your ads are appearing more frequently throughout these next few days and weeks in the hopes of driving clicks for the ideal holiday present.
Whatever technique you choose, targeting your advertisements is vital to reaching competent purchasers and sellers. The technique is finding a great balance in between slim targeting and an affordable rate. You need to judge exactly what rate to pay for clicks based upon performance (more on that later), however to offer an approximation of pricing, broadly targeted keywords on Google usually cost $1 per click or less. More certain (and therefore desirable) terms might vary from $1 to $5 per click. Just highly preferable terms get bids of $5 per more.
If search patterns modification and your keywords are searched less often, do not right away change your project – wait a minimum of a couple of days to make sure you aren’t seeing an analytical ‘blip.’ But watch on things, always, or you might wind up investing money needlessly. In my experience, even a properly designed project will have to be changed weekly.