Social Media Advertising Spending Growth

The increase in social-ad spending is driven by this continuously growing reach, particularly on mobile, better analytics and targeting, and performance. The rise of programmatic social platforms has also fueled growth.

Social shares are more important in calculating rankings now, and they’re apt to contribute even more in the near future. The Hummingbird algorithm values quality content that is relevant, authoritative, and shareable. So the more your content has been shared across social media, the higher its perceived quality—and the better you’ll rank on Google.

Pinterest is a social sharing site that is especially useful for driving traffic to B2C websites that offer aesthetically pleasing products or impressive before-and-after images. The site allows users to create pin-boards” or inspiration boards of photos they find online. Your customers can follow your business’ pin-boards and share them with their own followers increasing awareness of your business and services.

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Facebook allows you to customize what page different types of users land on. You can show people who have never been to your page before a completely different message than people who are already fans on your page. It’s a great idea to show potential users a page specifically tailored for them. It might give a little background about your company or site, and would give them a great reason for joining.

There are also (of course) a bunch of awesome plug-ins for Evernote, my favorite of which is the LiveScribe smartpen, which allows you to take notes (on your pant-leg if necessary), record audio, and transmit information easily to your Evernote app the next time you connect to Wi-Fi. The pen remembers what you write or hear and transmits it to your device for later.