Our Wish List For Social Media Advertising In 2016

Faced with specific financial goals to hit and so many marketing channels to choose from, marketers can easily become overwhelmed. You likely spend a ton of time on research, developing marketing plans, and networking with other marketers to ensure you have the right mix of messages, content, and channels that will enable you to hit your goals. Often, one of the critical components of your marketing strategy – and a good portion of your budget – involves social media advertising.

Overall, the Twitter Ad interface is very simplistic compared to the Facebook Ad interface Facebook ads can be targeted to reach many different segments from people who have liked your page all the way to people who have liked your competitor’s pages. With Facebook ads you can target users by age, sex, interest, job title work place and so much more and you can really hone in on a very specific audience.

Choosing the right titles will always help your content go viral. People want to see something new which they never saw earlier. So a Wow! Factor is always needed to boost your Facebook page. Apart from these surprising elements, also add some emoticons or smilyes to make the post viral. Trust me, people love smileys when they see in your titles or descriptions.

It’s easy to imagine that Carson expected the same to happen in his run for president. But after he briefly topped the polls in November 2015, Carson’s standing nosedived. Bedeviled by staff tumult and his own unpreparedness as a candidate, he was unable to win any nominating contest. The Washington Post reports that Carson does not see a path forward” in the race. In a suitably weird end finish to what has been an odd candidacy, Carson won’t suspend his campaign on Wednesday after barely registering in Super Tuesday balloting. Instead, he will skip Thursday night’s Republican debate and give a speech as scheduled on Friday at the Conservative Political Action Conference in D.C.

The next thing to do on your site is to make it very easy for visitors to share your content on their favorite social media network. Most social media sites provide buttons you can utilize like Tweet This, to ensure that readers can simply click that button, login to Twitter, and instantly publish your content. There are a number of applications, both free and paid, that can be added to your site to make this even easier to give your visitors a wide variety of sharing options, even if you do not make use of all the social sites yourself.

Why Is Social Media Advertising Effective?

Twitter ads had an amazing 2015 introducing new dynamic cards, ramping up their advertising UI, and introducing a fair cost model for video ads among other things. For 2016, one of my main wishes is that they give advertisers a proper Ad Center similar to Facebook or Google’s MCC.

So-called app install ads are exactly what they sound like — ads that pop up on your mobile phone urging you to install a new app (or in the latest variation, nudge you to fire up an app you haven’t used in a while). For a new game or messaging service or utility trying to stand out from the hundreds of thousands of other apps in the Apple and Google stores, the ads are a great way to get in front of potential customers.

As for your industry ‘buddies,’ find their Facebook Pages and Like them as your brand. To do this log into in Business Manager > click the Use Page button > click the Use Facebook As Your Page link (top right, in a skinny grey bar). It’s a great way to Like your industry partners, colleagues, & other influencer brands. Plus you’ll be able to view your News Feed as your brand and keep watch on what’s happening in your industry on Facebook.

Your online brand will be an extension of your personality. If you are into research, then your tweets, posts and updates can be around research topics. If you like sports, and even consider yourself an expert on any particular sport, then your online content (blogs, tweets, etc) can be around the latest in the world of sports, or about how to be better at a particular sport. What should be avoided though, is to try and become an expert at too many things. Your readers need to get consistent updates from you and trying to do cover many topics will confuse them.

As one might expect from the leading social network for business professionals, LinkedIn takes a very straightforward, no nonsense approach to advertising on its network, providing advertising tools that aren’t as flashy as what its peers have on offer, but that get the job done all the same. As the company’s Ads FAQs make abundantly clear, all you need is a LinkedIn account and a credit card to get started.

Some old media have yet to feel much pain from the loss of ad revenue to digital rivals. TV advertising has until now kept growing. But as time goes on, and as TV audiences both decline and shift to services that do not have ads, such as Netflix, the competition will be more keenly felt. However, social networks, and TV advertisers interested in switching to them, have yet to work out what is the optimal format for video ads. In 2012 Twitter acquired Vine, which lets people post six-second videos; several months ago Periscope, an app for live video also owned by Twitter, was all the rage. Advertisers have experimented with both services, but as yet neither has taken off as a marketing medium.

Social Network Advertising

Social network advertising, also social media targeting is a group of terms that are used to describe forms of online advertising that focus on social networking services One of the major benefits of this type of advertising is that advertisers can take advantage of the users’ demographic information and target their ads appropriately.

Develop an expertise in an area you are interested in. A big misconception among students is that because you are still in school, you can’t have authority. This isn’t the case, says Dan Schwabel, an expert in personal branding who encourages college students to develop a voice online. Future employers are interested in finding out who you are, what you represent, and your opinions on the industry,” he says. Choose a topic or career field that you are passionate about, and use that interest to become a knowledgeable expert in that field by staying on top of the current news and thought leaders.

Your main aim is to get your page viral, so follow the foot prints of other popular pages. Don’t try to steal stuff from them, but instead make your own content via pictures and videos. You need not make your own videos at home, but there are tons of other ways to get them. One obvious source is YouTube and the rest you have to find out. The key factor to steal from other pages is their time frames. Observe when they are posting more content in a day. Try to experiment on the same, which may push your content to the viral community.

Creating holiday-specific content is a great way to increase engagement and drive traffic from social channels. One way to do this is by creating gift guides. Focus the guides on particular audiences with categories like Gifts for Dad, Gifts for Kids, or Gifts for Sports Fans. Or concentrate on specific product attributes – for example, Gifts Under $20, Home Decor Gifts, or Golf Accessories Gifts.

Also the social networking sites are not capable to collect an identification for each and every individual who uses their services. If they start it looses its customers by a heavy percentage due to different fake accounts and many more… Yes, there are sincere individuals who really cares of their identity and have a single account for their own purpose…. These individuals likes/shares/comments etc can be counted for SEO but how…???. The updated Semantic Search still fails for the input and output solutions in this case.

Why Social Media Advertising Is Set To Explode In The Next 3 Years

Point It manages over $1M a year in paid social advertising, working with small and large companies alike. We’ve been running social ads since the start (and honestly never want to go back!) and work directly with Facebook & Twitter to make sure our clients stay ahead of the game.

A mere online presence won’t serve the purpose of reaching out and impressing your target audience, to beat the competition you need a well designed website with a good search rank and for that you need help of companies which provide complete solutions in ?loadSwf=swf/webDevelopm … website designing and development and ?loadSwf=swf/seo_sem.swf search engine optimization.

At Dangerous Minds, we post anywhere from 10 to 16 items per day, fewer on the weekends. To reach 100% of of our 50k+ Facebook fans they’d charge us $200 per post. That would cost us between $2000 and $3200 per day—but let’s go with the lower, easier to multiply number. We post seven days a week, that would be about $14,000 per week, $56,000 per month… a grand total of $672,000 for what we got for free before Facebook started turning the traffic spigot down in Spring of this year—wouldn’t you know it—right around the time of their badly managed IPO.

Understanding Your Audience – your audience is not only your customers, but also your competitors. It is important to take both into account when posting social media in order to stay up-to-date. Keeping track of competitors can be made easy by consistently viewing their blog, paying attention to what they are posting and how viewers are interacting with these posts.

With over a billion users across Facebook, Twitter, and LinkedIn, social media is an essential platform to promote your business or organization. With Facebook custom tabs you can start converting fans into customers. Sell your products using our product tab. Reward your fans with coupons to improve repeat business. Activate quiet fans and generate new leads with contests, sweepstakes , and contact forms.

Advertising Agencies And Social Media

The answer is probably yes, you do have to if you want to continue to offer a full range of marketing services to your clients, and bill appropriately. Some agencies are doing a good job adjusting, hiring smart social media thinkers and getting smart about social media quickly. Others are still cocking their head sideways like a puppy trying to figure out a vacuum cleaner.

The biggest reason Google has trouble making profits with YouTube lies in the kind of audience it targets and the difficulty it faces targeting that audience with the right kind of ads. YouTube’s core audience is made up of young viewers. While some ad buyers covet these young viewers as they try to build brand affinities, many advertisers feel that this leaves out older audiences who have real money to spend on the stuff they advertise. For these types of advertisers, traditional media channels such as TV offer a better ROI.

In layman’s terms, Social Media Optimization is the process of optimizing your posts and articles so that they’re more shareable on different social media sites, and so that they rank high on social media searches. Social Media Optimization can take your campaigns to the next level by giving you an edge over your competitors in terms of more reach and higher conversions.

Direct response campaigns, aimed at driving real action, are a great way, particularly for financial services advertisers, to communicate an offer to users. Unlike eCommerce purchases where a customer’s purchase journey can take place in a matter of minutes, your customers will take may begin a journey online and finish it in another channel, including a bank branch or a call center. However, current customers and prospects would respond to an offer, for example to get cash back rewards by signing up for a promotion, or receiving a discount on monthly fees by getting a friend to become a new customer.

I’m not convinced this is because people are aware of how completely search results can be manipulated (that manipulation, to be honest is working pretty fantastically) and are turning against it. I think, rather, that social shares are the new ‘word-of-mouth’ marketing – something which has always worked exponentially better than anything we can do to manipulate the system.

With over 400 million users, Instagram is by far the most visual social platform in the world. This gives brands an amazing opportunity to showcase their services and products visually rather than through text. With Instagram ads, Social Vantage will tell your brand’s story through video and imagery in the following formats: Image ads, Video ads, and Carousel ads.

Social Media Advertising Services

Our social media advertising services are the fastest way to generate results on social media. We connect your products or services to thousands of people who may be interested in them. The benefits of using our social media advertising services consist of increased website traffic, lead generation, and influenced sales. Our agency uses advanced social advertising technology, strategies, and tools that generate extremely low cost acquisition, clicks, and conversions on your website.

The average person likes between 40 and 50 Fan Pages (on top of however many personal friends they have) and that means that at any moment as they flick to the News Feed, Facebook has to sort, on average, 1500 recent posts to show them. However, for many people these numbers increase wildly if they have a lot of friends and like more Fan Pages than average.

But the biggest piece of this puzzle overall is the scalability of the advertising platform itself. Facebook has no doubt done a better job at understanding how to get small- and medium-sized business owners to advertise with them, even on mobile, and made their ad product accessible for more people. They’ve invested money to get people to try ads, and they’re aiming straight at the people on whom Google built the AdWords business.

As you would be well aware, there are different ways to share information onto your timelines from your site….. copying and pasting a link or sharing directly from your site is ideal, but it’s pretty much a waste of time unless your prepared to spend the dollars or try take shortcuts. I agree that limiting peoples feeds from tonnes of seedy advertisements needed to happen, it’s just unfortunate that things are now so costly!!!!

With this tool, you’re essentially giving Facebook the permission to bid for ad space based on the constraints and goals you provide. This generally allows you to maximize your budget and avoid overspending. Until you get an idea of how much ad space costs and how to allocate your budget, it’s best to let Facebook take care of this aspect of your campaign.

I’m pretty much the definition of a midlist author: I write full-time, I’ve hit a few Amazon best-seller lists over the last couple years, and readers seem to enjoy my books. I was making a very good income with the usual forms of advertising throughout 2014—BookBub and the other advertisers, permafree first in series, etc.—but when I turned on my first Facebook ads I immediately saw a massive spike in business.

Social Media Advertising Spending Growth

The increase in social-ad spending is driven by this continuously growing reach, particularly on mobile, better analytics and targeting, and performance. The rise of programmatic social platforms has also fueled growth.

Social shares are more important in calculating rankings now, and they’re apt to contribute even more in the near future. The Hummingbird algorithm values quality content that is relevant, authoritative, and shareable. So the more your content has been shared across social media, the higher its perceived quality—and the better you’ll rank on Google.

Pinterest is a social sharing site that is especially useful for driving traffic to B2C websites that offer aesthetically pleasing products or impressive before-and-after images. The site allows users to create pin-boards” or inspiration boards of photos they find online. Your customers can follow your business’ pin-boards and share them with their own followers increasing awareness of your business and services.

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Facebook allows you to customize what page different types of users land on. You can show people who have never been to your page before a completely different message than people who are already fans on your page. It’s a great idea to show potential users a page specifically tailored for them. It might give a little background about your company or site, and would give them a great reason for joining.

There are also (of course) a bunch of awesome plug-ins for Evernote, my favorite of which is the LiveScribe smartpen, which allows you to take notes (on your pant-leg if necessary), record audio, and transmit information easily to your Evernote app the next time you connect to Wi-Fi. The pen remembers what you write or hear and transmits it to your device for later.

Which Social Network Should You Advertise On?

Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can help you put out the most suitable, engaging content possible.

Great post, especially the focus on content. The most successful content strategy I’ve seen is the one used by master gardener, Jan Bills to grow her audience – and her landscape design business in Michigan. She doesn’t use keywords, calls to action or email but has single-handedly grown her Two Women and a Hoe Facebook following from 1800 to 148,687 since Jan. 2012. Here’s an example of how she WOWS her audience with content.

The Pubcon Masters Group is a popular limited-attendance educational workshop and training program that features an intensive day of industry-leading social media advertising, landing page conversion, paid search, social media campaigns, organic traffic optimization, and introductory SEO fundamentals learning from expert instructors. As always, you’re welcome to freely move between workshops throughout the day.

No.2 – Name your page appropriately. Once you reach 100 friends, you cannot change the title of your page, so make sure you choose wisely from the start. Your brand name is the ideal title to make it easy for people to find your page when they search. You still can change the title if you have less than 100 likes by going to edit page, selecting Basic Information from the menu at left, changing the text in the Name field, and saving your edits.

A simple and effective campaign takes just a few minutes to set up. With just a few clicks, a business owner can boost an existing piece of content. The business dashboards allow for some sophisticated advertising planning if you want to be more specific, but there is no complicated process of picking key words, and hoping you have them right. And you aren’t really bidding against other businesses for a spot. While Facebook does have some stricter guidelines for what can appear in an ad, if you follow their rules to create the graphic, you will have a very effective advertisement.

As the Instagram community grows, the creative content advertisers share is becoming more and more diverse. In the second season of the Pub in Pub video series, which premiered on Facebook last year , seven Instagram publishers discuss a variety of creative approaches they take on the platform—from photography and animation, to video and mixed media. Watch as the masterminds behind some of the most compelling Instagram ads discuss their work and how they think about creating content for the platform.

How To Advertise On Social Media

Social media plays a key role in business marketing strategies – bringing increased website traffic and sales; supporting brand recognition; influencing customer loyalty; growing social communities; strengthening online reputation management; powering organic search results; aiding in event and promotion management; and so much more. Our social media experts at Idyllwild recognize the power of social media and the importance of maintaining our client’s online presence.

The lack of control over what other people say makes them freak. It’s compounded by the fact that they’re scientists used to peer review before publication. The idea that someone would just post something without weeks of consideration and comment is so foreign to them that their brains lock. Add to that the notion that we would allow other people to comment…Their first instinct is to block commentors who veer from the official company line rather than to engage them. They don’t recognize the potential of that engagement.

Facebook knows so much about their users, from relationship status and career choices to types of entertainment they enjoy. All of this information is available to an advertiser to custom build an appropriate audience for an advertisement. With LinkedIn you can target ads by industry, job title, size of company or even specific companies. In both cases you can put your messages in front of people most likely to buy.

I’ll explain myself: I like to keep track of how many customer service requests I follow through in one of my clients’ Facebook timelines. Meaning, if a customer contacts us to get help in an inquiry, sometimes I answer right away the requested info or if not, I channel it to the appropriate department and see that it gets followed through. Each one of these instances gets into my report, as I believe they are customer requests that are being dealt without using a phone call, for example.

You: Yes we can! I’m going to pick 25 cities in the US. I’ll bombard users in those cities with Facebook Ads. They’ll come to our brand page, love it, and comment on it and we’ll reply to them, talk about new Pepsi Min, etc. Then after two weeks I’ll get my sales data for the Wal-Marts in my 25 cities and compare the sales for Pepsi Min, and see if there is a statistically significant lift in sales when compared to other cities I did not bombard with Facebook ads.

As you might recall, I said I disagreed with this post and said I’d stop by to explain why. I find it bothersome and a bit worrisome when bloggers like you and me (and I am certainly guilty of doing it a time or two as well) make sweeping commentary about an entire group of people or industry. This post implies that you find it hard to imagine that agencies could ever get” social media. And yet…that’s exactly where you were when you cut your social media teeth. At an agency.

The Complete Guide To Social Media Advertising

The Social Media Boost is a specialized posting on the JEMS Facebook page directing groups and followers to topic-specific sponsored content on the JEMS website. The Boost consists of an image and linked headline/text that will display in the targeted user’s newsfeed for up to one week. Sponsors will receive metrics such as impressions, clicks, page likes, shares, and comments to measure success.

As a small business owner, you have an inherent advantage in team development because you can directly interface with your employees and teach them the way you want things done. Large multi-national organizations or even mid-sized businesses with multiple regional locations, don’t have that luxury to truly develop the team directly from the top. Manage your growth in 2016 by dedicating yourself to your employees.

Twitter’s popularity does not seem to be slowing down at all. So why not take advantage of one of the top social sites on the Web? You can do that by linking your page to Twitter and converting followers to fans. Upon setting this up, all of your Facebook page posts will be sent to your Twitter profile along with a link. Hopefully you’ve already built up a decent following on Twitter and continuously working on building your brand there.

Where likes on posts are equal to applause, in my opinion hide clicks are equal to people yelling BOOH and hide all clicks are people who are not listening to you anymore. Why not use these metrics (which are available in post level stas in Facebook Insights) to create a compound metric. In this metric you can combine the positive minus the negative metrics. This could give a more clearer sense of how your post is performing. Because people who are negative about your post can influence the things they are saying about your company.

In the above example, Property Partner uses multi-product ads on Facebook to showcase a selection of the property investments that it has available. You might choose to highlight multiple products within a similar range, or use multiple images to show a single product from different angles. Don’t forget, too, to combine multi-product ads with Website Custom Audiences to target individuals into buying products related to ones that they have already purchased.