Advertising Network Solutions

The time when social media was free is officially over. Social media advertising is not a buzzword anymore but rather a reality for marketers around the world with tangible results on driving leads and sales. Social media marketers realize more and more that social media is now part of their marketing strategy with huge potential regardless of the size of your business.

Putting that aside, while I don’t have the research to back this up, my sense, or opinion, is that people are taking the advice to create more shareable content, thinking shareable is the end goal. Now, we are stuck having to sift through all this wonderfully shareable content that has absolutely NO utility…because it wasn’t created to be anything BUT shareable.

It is an indication of trust – If you can’t understand the relationship between Facebook fans and business trust, have in mind that the US State Department spend $630,000 to increase their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland ). Why did they do that? Because in today’s World a successful business, website or agency needs to have a lot of Facebook fans. 5 Years ago this did not make any difference but it is important in the 21 century.

I have had the rare privilege of sharing thoughts and ideas with thought leaders on my field via facebook. I simply send them a short bio of two to three sentences after sending them friend request. 70 percent of the time, they accept my friend request and I keep the conversation moving from there. Here are four tips to optimize your social media account.

Offerpop’s SaaS platform helps brands generate authentic UGC and capture permission to use this content in native advertisements across various social media platforms. One of our favorite channels to utilize is Instagram because of our partnership with the company, and because it’s especially User Generated Content -friendly! Instagram ads look like any other Insta post, so leveraging content from your fans in these ads can be super beneficial. But with that being said, Offerpop’s platform allows you to gather the demographic and affinity data on your audience to cater your ads to them in the future on practically any channel you choose while increasing click-through rates and lowering costs.

Which Social Network Should You Advertise On?

Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can help you put out the most suitable, engaging content possible.

Great post, especially the focus on content. The most successful content strategy I’ve seen is the one used by master gardener, Jan Bills to grow her audience – and her landscape design business in Michigan. She doesn’t use keywords, calls to action or email but has single-handedly grown her Two Women and a Hoe Facebook following from 1800 to 148,687 since Jan. 2012. Here’s an example of how she WOWS her audience with content.

The Pubcon Masters Group is a popular limited-attendance educational workshop and training program that features an intensive day of industry-leading social media advertising, landing page conversion, paid search, social media campaigns, organic traffic optimization, and introductory SEO fundamentals learning from expert instructors. As always, you’re welcome to freely move between workshops throughout the day.

No.2 – Name your page appropriately. Once you reach 100 friends, you cannot change the title of your page, so make sure you choose wisely from the start. Your brand name is the ideal title to make it easy for people to find your page when they search. You still can change the title if you have less than 100 likes by going to edit page, selecting Basic Information from the menu at left, changing the text in the Name field, and saving your edits.

A simple and effective campaign takes just a few minutes to set up. With just a few clicks, a business owner can boost an existing piece of content. The business dashboards allow for some sophisticated advertising planning if you want to be more specific, but there is no complicated process of picking key words, and hoping you have them right. And you aren’t really bidding against other businesses for a spot. While Facebook does have some stricter guidelines for what can appear in an ad, if you follow their rules to create the graphic, you will have a very effective advertisement.

As the Instagram community grows, the creative content advertisers share is becoming more and more diverse. In the second season of the Pub in Pub video series, which premiered on Facebook last year , seven Instagram publishers discuss a variety of creative approaches they take on the platform—from photography and animation, to video and mixed media. Watch as the masterminds behind some of the most compelling Instagram ads discuss their work and how they think about creating content for the platform.