In today’s digital world, your website needs to be much more than a static online brochure. This eBook will teach you how to design your website specifically for online lead generation through the use of content, social media engagement, SEO, and placement of calls-to-action.
If you are interested in getting more followers for your Twitter account, increasing exposure for your business, and promoting your tweets to a relevant audience, then give Twitter Advertising a try by signing up for access and keeping an eye out for your invitation! Then use this guide to help figure out the right advertising options for your business among Promoted Accounts, Promoted Tweets, and Promoted Trends.
It is found that having a thick coloured border around the image can make a dull image striking. This has been found to generate higher CTRs as compared to images without a border. Also, one should use multiple colours as the border as compared to the generic bold red colour used by most of the advertisers. Lime green has been found to generate high CTR.
To help build your brand, all of your social marketing accounts should post the same messages. For example, if your company keeps a blog, you can integrate information from your blog to your social media accounts though social media applications. Keeping your accounts consistent prevents you from sending mixed messages or posting inaccurate advertisements. For example, if you post different prices for the same product on your different social media accounts, you may cause confusion among customers or need to honor a lower price that you posted by mistake to keep customers satisfied.
This works in a couple of ways: First, if you’re active on Twitter, it’s entirely possible that people will discover your company’s new content distribution app after searching for content marketing-related tweets with Twitter’s search engine. Likewise, brands that lend themselves to beautiful visual content can benefit from making their content visible in Pinterest and Instagram by using hashtags and properly categorizing their pins.